Friday 23rd October 2020 // What Happened In Video This Week?Oct 23, 2020
In this week’s quick-fire roundup of sales and marketing news for video production professionals we’re talking about the worldwide roll-out of LinkedIn Stories, AOC’s Twitch session, the continued growth of Online Video Platforms market size, the death of Quibi and some new developments for Facebook Watch.
So check it out to ensure you’re on top of your game, including the latest trends in your pitches, driving the best results for your clients and keeping your own content on-point.
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Welcome to our quick-fire weekly roundup of sales and marketing news for video production professionals designed to help you when talking to prospects, pitching, creating your own content, or when putting creatives and strategies in place for your clients to drive maximum results.
So, without further ado, let’s get stuck in!
LinkedIn rolls out Stories feature worldwide
So the big story of the week for video production professionals is the worldwide rollout of LinkedIn Stories, which provides an opportunity for individuals and company pages to publish photos and short videos via the mobile app. We’ve only recently seen LinkedIn properly onboard all things video and they’ve been late in arriving at Live Streaming, but for production professionals that sell predominantly to marketing professionals, LinkedIn is a powerful resource, so you need to be aware of this new feature not only for your client’s projects, but also in your own marketing.
Stories, on any of the platforms, is not just a feature. The impact goes further. We’ve seen stories take Snapchat by storm, it’s become a major part of Instagram and Facebook - and now we’re seeing the world’s largest B2B network embrace the authenticity that Stories provides. So it’s not just a feature, it’s genuinely the future that is now tried-and-tested, short-form, interactive and, most-importantly, vertical-first.
So whilst many purists still may not love the idea of vertical content, you can’t ignore it and it needs to be seriously considered when it comes to both your and your client’s video content creation.
400,000 watch AOC play Among Us on Twitch
The Amazon-owned live-streaming service for gamers, Twitch, has a new streamer this week as the US election hots-up. AOC decided to pit her wits against some of the younger-generation on Among Us, which is a cheap and free-on-mobile game that’s popular with kids, teens, 20-somethings and, well, anyone that has a computer, an internet connection and a vague awareness of what Twitch is.
Although the audience is worldwide, AOC’s session on Twitch peaked at about 400,000 as she looked to use the platform to get the ‘get out and vote’ message distributed to a younger demographic.
It’s probably a stunt that only someone like AOC can perform, who engages all things social and has the perceived right to sit at that table.
Anyway, stunts aside, it’s a strategy that seems to have performed well for the US Representative and, depending on who your client is, may be a strategy that could drive strong results.
Online Video Platforms Market Size worth $18.7 Billion By 2027: Grand View Research, Inc.
Okay, so now for one of those predictions that tells us what we already know, means absolutely nothing, but it’s something that helps reinforce the message of video to our customers who are predominantly marketing professionals … You ready to pick out some sound-bites?
The global online video platforms market size is expected to reach 18.7 billion US Dollard by 2027, according to a new report by Grand View Research, Inc. The market is anticipated to register a compound annual growth rate of 17.3% from 2020 to 2027.
So, in short this means that video is clearly here to stay and is growing by the day. Now, remember this provides production professionals with a huge amount of opportunity, but it’s also making the industry incredibly competitive. Check out some of our other sales and marketing coaching videos (head over to our Deep-Dive playlist) to help you stand out from the crowd.
US online short-form video platform Quibi ends short life
It’s not all good news for video platforms, though. Quibi, a short-form video platform led by Jeffrey Katzenberg, Disney's former chief executive and Dreamworks co-founder, and Meg Whitman, former head of eBay and Hewlett Packard, on Wednesday officially called it quits after just six month in business, leaving nearly 200 employees out of work.
Whitman and Katzenberg confirmed on Wednesday that the Hollywood-based company will wind down its business operations and begin the process of finding a suitor to buy its assets, though reportedly Apple, Facebook, NBCUniversal and WarnerMedia have already passed on the opportunity.
Facebook Watch gets new discoverability options
And some good old Facebook Watch developments for you as we close out this week’s roundup. Facebook Watch has introduced new discoverability features for its 1.25 billion monthly users, including the option to follow Topics. Facebook hopes the change will help users more easily find video content they care about. In addition, Facebook has also launched several new standalone categories, including a What’s Happening and Featured section to help users catch up with events like awards ceremonies and the presidential election.
Something to be aware of if Facebook plays a part in your client’s video strategy (or if it should do). But also something to consider when creating and promoting your own video content.
Right, that’s all for this week. Remember, our 5-Day Sales & Marketing Challenge for Video Production Professionals starts on Monday 2nd November and registrations is now open over on our website. In the space of five days, we’re going to build, implement and automate a sales and marketing strategy for your production business that is designed to attract and close long-term and high-profit contracts, so you don’t need to worry about sales again and, ultimately, focus on creating beautiful and powerful video content for your clients. The link to register is in the description.
Finally, to stay on top of everything that affects both your and your client’s video content, simply hit the subscribe button, turn on notifications, and you’ll be alerted each week to ensure you're on top of everything that goes on in the ever-evolving world of video marketing.
Have a great week and I’ll see you next Friday!
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